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• Sales Rank: #1197190 in Books
• Published on: 2004-05
• Original language: English
• Number of items: 1
• Dimensions: .58" h x 5.58" w x 8.46" l, .1 pounds
• Binding: Paperback
• 323 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
I loved it!!!!! Must read!!
By T. Head
I must say, this is the first book that I have read by Mr. Coleman and it is definitely a page turner. I completed it in less than one day. I really does focus on how we as individuals make decisions that will decide our fate and test our faith. It also makes the reader look at why people do the things that they do. Abraham had a strong belief in GOD yet he participated in Malik's activities in order to make the best of the situations he was put in. He believed he was doing what was necessary to make it to what he truly wanted to do, which was to make it out of the projects. The story also points out that what goes around really does comes around no matter what.

I can't wait to read another novel by Mr. Coleman. This book really held my attention and that can be difficult to do. If I pick up a book that does not catch my attention by the first one or two chapters I will put it down and move on. I was not disappointed by this one. I would purchase this book again in a heartbeat!!!!!!!

4 of 4 people found the following review helpful.
Not the new Donald Goines, but the first Darren Coleman!!
By Courtney D. Howard
I AM AN AVID READER ESPECIALLY OF AFRICAN AMERICAN FICTION. FROM ALICE WALKER TO WAHIDA CLARKE AND EVERYONE IN BETWEEN I'VE READ IT ALL. HOWEVER NOT SINCE I READ "BLACK BOY" BY RICHARD WRIGHT HAVE I BECOME SO IMMEDIATELY INTRIGUED BY CHARACTERS AS I WAS THE FIRST TIME I READ "DO OR DIE". THIS BOOK IS THE DEFINITIVE PIECE, ALONG WITH SISTA SOULJA'S "COLDEST WINTER EVER" TO THIS NEW URBN LIT REVOLUTION. IF YOU HAVENT READ IT, YOUR SLEEPIN AND YOU NEED TO GET ON IT. IF YOU HAVE AND DIDNT LIKE IT, THEN YOU ARE A SAD CASE, AND YOU SHOULD GET YOUR BRAIN CHECKED. WHAT MR. COLEMAN DID WITH THESE CHARACTERS IS NOTHING SHORT OF AMAZING, AND THE STORY IS SO ORIGINAL AND BRILLIANT, IT SHOOK ME TO THE VERY CORE OF MY BEING. PEACE, BLESSINGS, AND APPLAUSE TO YOU BROTHER COLEMAN.

5 of 5 people found the following review helpful.
The Best Book Ever Made
By LuvaBoi
I'm going to try to make this short. Stop whatever you're doing right now and pick up this book. It's the best book I've ever read and trust me, I'm a serious reader. From the jump-off, this book grabs you and you can't put it down. I'm a medium speed reader and I read this whole book (326 pgs.) in practically 2 days with no exxageration. I even stayed up until 2 a.m. because I couldn't put it down. Also, it has an excellent ending. I'm not going to give anything away but I'll say what goes around comes around. This book is powerful (with such a sad ending) that I had to look at tv to change my mindset before I went to bed. But to summarize this...this book will teach you alot.

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[Q242.Ebook] Download Ebook Hospitality Marketing, by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

• Coverage of hot topics such as use of technology and social media,  power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
• Updated online resources including: power point slides, test bank of questions, web links and additional case studies
• New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
• New discussion questions to consolidate student learning at the end of each chapter.

• Sales Rank: #9324914 in Books
• Published on: 2016-11-23
• Original language: English
• Number of items: 1
• Dimensions: 7.56" h x .87" w x 9.65" l, .0 pounds
• Binding: Paperback
• 434 pages

Review

"David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen have delivered a hospitality marketing book that satisfies my 3Cs: it is complete, current, and comprehensive. The book has everything you need to know about the subject, it has lots of current examples and data, and it covers each topic very thoroughly. The book is well organized, contains several great ‘mini’ case studies, and many thoughtful and useful reflection questions." - Dr. Chekitan S. Dev is a professor of marketing and branding at Cornell University’s School of Hotel Administration and the author of Hospitality Branding (Cornell University Press, 2012).

"Consumers are driving change in the hospitality industry and the structure of this book around the customer journey – pre-encounter, encounter and post-encounter – reflects this transformation and the marketing mix decisions to be made at the different stages of travel. In this updated version of the book, which incorporates further development of contemporary topics such as sustainability, digital marketing and innovative product design, the authors have really established this as the leading text for use in the teaching, learning and assessment of hospitality marketing. The inclusion of wide-ranging international case studies means that my students will really appreciate this book!" - Professor Angela Roper is Chair and Director of the International Centre for Hotel and Resort Management at the University of West London. 

About the Author

David Bowie is a Senior Lecturer in Marketing at the Oxford School of Hospitality Management at Oxford Brookes University, UK. David has taught Hospitality and Tourism Marketing at the undergraduate, master's and doctoral level. His main research interest is branding. David has over 30 years of practical hospitality management experience.

Francis Buttle is an honorary professor of Marketing and Customer Relationship Management, and author of more than 125 peer-reviewed papers and 11 books. Buttle has taught Customer Relationship Management in universities on three different continents, and was appointed to a sponsored chair at Manchester Business School in the UK. He currently lives and operates a customer management consulting company in Sydney, Australia.

Maureen Brookes is a Reader in Marketing and a Teaching Fellow within the Oxford School of Hospitality Management at Oxford Brookes University, UK. She is currently President (elect) for ICHRIE, the largest global professional association of hospitality and tourism educators, researchers and industry members, fromer President of EuroCHRIE, CHME Honorary Fellow and Professional Review Panel member for the Institute of Hospitality. Her research and publications are on franchising and plural organizations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer.

Anastasia Mariussen is an account manager and strategist at Google, working with large Norwegian companies. After studying for her PhD at the Oxford School of Hospitality Management, UK, she held a position of Associate Professor at the Oslo School of Management, Norway, and participated in a number of international projects as a consultant or board member. Anastasia’s interests involve digital and multichannel marketing, affiliate networking, mobile marketing, online distribution, employment of ITC and social media in hospitality and tourism businesses, attribution modelling and online marketing performance measurement.

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• Sales Rank: #1035199 in Books
• Published on: 2012-10-01
• Original language: English
• Number of items: 1
• Dimensions: 11.50" h x 2.30" w x 10.70" l, 6.06 pounds
• Binding: Hardcover

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