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In this erudite and profusely illustrated history of perception, Barbara Stafford explores a remarkable set of body metaphors deriving from both aesthetic and medical practices that were developed during the enlightenment for making visible the unseeable aspects of the world. While she focuses on these metaphors as a reflection of the changing attitudes toward the human body during the period of birth of the modern world, she also presents a strong argument for our need to recognize the occurrence of a profound revolution -- a radical shift from a textbased to a visually centered culture. Stafford agues, in fact, that modern societies need to develop innovative, nonlinguistic paradigms and to train a broad public in visual aptitude.Barbara Maria Stafford is Professor of Art History at the University of Chicago.

• Sales Rank: #1726122 in Books
• Published on: 1993-08-13
• Original language: English
• Number of items: 1
• Dimensions: 10.75" h x 1.50" w x 7.75" l, 3.37 pounds
• Binding: Paperback
• 612 pages

Review

Stafford's book is... full of intriguing, even intoxicating, ideas. For anyone involved with images it opens unexplored avenues of thought, forcing one to question traditional assumptions about both images and text.

(Helene Roberts Visual Resources)

About the Author

Barbara Stafford is the William B. Ogden Distinguished Service Professor of Art History at the University of Chicago. She is the author of Good Looking, Artful Science, Body Criticism, and Voyage into Substance (all published by MIT Press).

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1 of 1 people found the following review helpful.
Excellent and original synthesis
By David Auerbach
Stafford's book is quite remarkable, far more challenging and original than most art criticism today. She has both the careful eye and historical rigor of Panofsky, but also a more challenging philosophical streak that owes something to Diderot and Peirce. Some of the material covered reminded me of Lorraine Daston and Marina Warner, but Stafford is deeper and more focused. Stafford covers a lot of ground, but she has a very specific goal in mind and does not wander anecdotally.

Her thesis is hard to summarize, but her main concern is how the visual arts and the experimental natural sciences, particularly in the French Enlightenment, opened up worlds that were closed down by the high Platonic rationalism of the Renaissance as well as the British Enlightenment. Going through a great deal of the material of the French philosophes (Diderot, D'Alembert, Buffon, and a host of lesser-known figures), she tries to evoke the elusive matter that defies easy conceptualization and mathematicization. The visual, for Stafford, is a way of seeing degrees of difference and similarity that don't "fit" with discrete conceptualizations of the world offered by Descartes, Bacon, and Newton. She makes this case quite well, avoiding so many of the cliched (and wrong) ideas about the Enlightenment and the Scientific Revolution that plague less rigorous books.

Ironically, while I agree with many of her findings and find many of her analyses illuminating, I disagree with one of her main points: that her subject is *necessarily* the domain of the visual. While she has used the visual to try to bring out aspects of metaphor and analogy that defy capture in rationalist systems, I don't see why those aspects need to be visual. They can be found in literature (particularly experimental fiction and poetry), music, and even certain forms of philosophy. And I'm not sure that the visual is even necessarily *better* at bringing out those metaphorical realms than non-visual forms of expression. But this doesn't harm the book, since she manages to elicit plenty from the visual.

Stafford throws a lot of diverse material at the reader--it's useful to have the internet handy to look up the background on less familiar things. A more general background on the French Enlightenment wouldn't hurt either. But for those willing to work a bit, this is a very rewarding and unusual book.

0 of 0 people found the following review helpful.
Good resource
By Gladys T. Cardiff
Utterly fascinating information. Excellent visuals. Great resource book for everone from poets and writers to Victorian scholars. Have given it to others as a gift.

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This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market­ ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar­ keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

• Sales Rank: #9457818 in Books
• Published on: 2013-03-23
• Released on: 2013-03-23
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .75" w x 6.10" l, 1.03 pounds
• Binding: Paperback
• 308 pages

Review
Awarded by the OIV, the key global wine and grape-growing society based in France, the prize in economic publications. -- Office International de la Vigne et du Vin

From the Publisher
"Successful Wine Marketing" by Kirby Moulton and James Lapsley has just been awarded the prize in economic publications from Office International de la Vigne et du Vin. The OIV, an international organization based in France, is the key global wine and grape-growing society.

Most helpful customer reviews

14 of 19 people found the following review helpful.
Outstanding resource for anyone in Wine marketing
By A Customer
As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.

4 of 5 people found the following review helpful.
Though I have to admit to having read it out of curiousity, not need
By Michael A. Duvernois
This is textbook on wine marketing, based on the annual wine marketing summer course at the University of California at Davis. It a mix of wine and business/marketing knowledge. I read it as someone who was curious about marketing wine, and someone who is generally wine interested, but am not in the business actively nor am I a marketing person. The book seemed well written, concise, and to the point. There are lots of examples, but this definitely looks and feels like a textbook rather than a popular business book. It's priced as a textbook as well, though inexpensive new copies are widely available.

5 of 32 people found the following review helpful.
Successful Wine Marketing
By Johnny Yu
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.

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Ex-library copy. 2 audiocassette set. In a nice hard case.

• Sales Rank: #5911523 in Books
• Brand: Brand: recorded books
• Published on: 1996
• Running time: 180 minutes
• Binding: Audio Cassette

Features

• Used Book in Good Condition

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• Sales Rank: #442443 in Books
• Brand: Brand: Rutgers University Press
• Published on: 2011-07-06
• Released on: 2011-06-06
• Original language: English
• Number of items: 1
• Dimensions: 8.69" h x .85" w x 5.89" l, .92 pounds
• Binding: Hardcover
• 234 pages

Features

• Used Book in Good Condition

Review
"Steve is one of the best around when it comes to communicating a message. You Are The Brand renews that high position in which he is held by top professionals." (Marty Appel Marty Appel Public Relations, Long-time Yankees PR Director 2010-10-09)

"Steve always has a refreshing take on the events of the day. His voice brings clarity to confusion and his passion is always designed to give more light than heat." (Jim Bell Executive Producer, TODAY show 2010-10-09)

"Steve Adubato is a pro! My hat goes off to him because there are only a few great communicators around—and he is one of the best!" (Suze Orman Financial Guru and New York Times bestselling author 2099-01-01)

From the Inside Flap
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.

About the Author
STEVE ADUBATO, PhD, is a broadcaster, author, and motivational speaker. He is a visiting university professor at New York University and Seton Hall University, Emmy Award-winning anchor for Thirteen/WNET (PBS), and newspaper columnist. Adubato regularly appears on the Today show, CNN, FOX and CBS/2 in New York as a media and political analyst. He is the author of Make the Connection, What Were They Thinking? (both Rutgers University Press), and Speak from the Heart.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Corporate Leadership
By Green Tea Learner
Steve Adubato is good at understanding how good leaders should behave in times of crisis. I had to read this book for my education leadership class for my supervisor certificate. True ,he chooses a lot of friends as his examples but, he also has some pretty good friends (We should all be so lucky!) Unfortunately, it doesn't tell leaders how to treat and support the people you work with. Maybe that will be his next book. "Rising tide lifts all boats"

He goes over great examples of how various people dropped the ball or rose to the occasion in many scenarios that have made the news and it was a good read. Take it on the plane with you on your next trip.

This book really helped me to see that you really need to get advice and think before talking to a camera and that mentor-ship is a good thing! It will help you as a future leader to see that it will take more than just the money, connections, degrees or the certificate to mold you into what you need to be an effective leader in times of change.

2 of 2 people found the following review helpful.
You are the brand
By Donna K. Fairfield-Green
Not as informative or useful as hoped. Some good ideas but not worth purchasing. Next time will get from library.

0 of 0 people found the following review helpful.
This is a well-written guide for marketers and public relations professionals.
By Lee Gimenez
This is a well-written guide for marketers and public relations professionals. It's also helpful for people that want to improve the 'branding' of themselves in order to obtain better jobs and careers. The author, Steve Abudato, does a very good job of illustrating his concepts by showing true life examples of famous and not-so-famous people that have done an excellent job in branding themselves. It also gives examples of people that have done the opposite. I recommend this book to anyone that is interested in improving their marketing/PR skills.

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• Sales Rank: #1197190 in Books
• Published on: 2004-05
• Original language: English
• Number of items: 1
• Dimensions: .58" h x 5.58" w x 8.46" l, .1 pounds
• Binding: Paperback
• 323 pages

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4 of 4 people found the following review helpful.
I loved it!!!!! Must read!!
By T. Head
I must say, this is the first book that I have read by Mr. Coleman and it is definitely a page turner. I completed it in less than one day. I really does focus on how we as individuals make decisions that will decide our fate and test our faith. It also makes the reader look at why people do the things that they do. Abraham had a strong belief in GOD yet he participated in Malik's activities in order to make the best of the situations he was put in. He believed he was doing what was necessary to make it to what he truly wanted to do, which was to make it out of the projects. The story also points out that what goes around really does comes around no matter what.

I can't wait to read another novel by Mr. Coleman. This book really held my attention and that can be difficult to do. If I pick up a book that does not catch my attention by the first one or two chapters I will put it down and move on. I was not disappointed by this one. I would purchase this book again in a heartbeat!!!!!!!

4 of 4 people found the following review helpful.
Not the new Donald Goines, but the first Darren Coleman!!
By Courtney D. Howard
I AM AN AVID READER ESPECIALLY OF AFRICAN AMERICAN FICTION. FROM ALICE WALKER TO WAHIDA CLARKE AND EVERYONE IN BETWEEN I'VE READ IT ALL. HOWEVER NOT SINCE I READ "BLACK BOY" BY RICHARD WRIGHT HAVE I BECOME SO IMMEDIATELY INTRIGUED BY CHARACTERS AS I WAS THE FIRST TIME I READ "DO OR DIE". THIS BOOK IS THE DEFINITIVE PIECE, ALONG WITH SISTA SOULJA'S "COLDEST WINTER EVER" TO THIS NEW URBN LIT REVOLUTION. IF YOU HAVENT READ IT, YOUR SLEEPIN AND YOU NEED TO GET ON IT. IF YOU HAVE AND DIDNT LIKE IT, THEN YOU ARE A SAD CASE, AND YOU SHOULD GET YOUR BRAIN CHECKED. WHAT MR. COLEMAN DID WITH THESE CHARACTERS IS NOTHING SHORT OF AMAZING, AND THE STORY IS SO ORIGINAL AND BRILLIANT, IT SHOOK ME TO THE VERY CORE OF MY BEING. PEACE, BLESSINGS, AND APPLAUSE TO YOU BROTHER COLEMAN.

5 of 5 people found the following review helpful.
The Best Book Ever Made
By LuvaBoi
I'm going to try to make this short. Stop whatever you're doing right now and pick up this book. It's the best book I've ever read and trust me, I'm a serious reader. From the jump-off, this book grabs you and you can't put it down. I'm a medium speed reader and I read this whole book (326 pgs.) in practically 2 days with no exxageration. I even stayed up until 2 a.m. because I couldn't put it down. Also, it has an excellent ending. I'm not going to give anything away but I'll say what goes around comes around. This book is powerful (with such a sad ending) that I had to look at tv to change my mindset before I went to bed. But to summarize this...this book will teach you alot.

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[Q242.Ebook] Download Ebook Hospitality Marketing, by David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

• Coverage of hot topics such as use of technology and social media,  power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
• Updated online resources including: power point slides, test bank of questions, web links and additional case studies
• New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
• New discussion questions to consolidate student learning at the end of each chapter.

• Sales Rank: #9324914 in Books
• Published on: 2016-11-23
• Original language: English
• Number of items: 1
• Dimensions: 7.56" h x .87" w x 9.65" l, .0 pounds
• Binding: Paperback
• 434 pages

Review

"David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen have delivered a hospitality marketing book that satisfies my 3Cs: it is complete, current, and comprehensive. The book has everything you need to know about the subject, it has lots of current examples and data, and it covers each topic very thoroughly. The book is well organized, contains several great ‘mini’ case studies, and many thoughtful and useful reflection questions." - Dr. Chekitan S. Dev is a professor of marketing and branding at Cornell University’s School of Hotel Administration and the author of Hospitality Branding (Cornell University Press, 2012).

"Consumers are driving change in the hospitality industry and the structure of this book around the customer journey – pre-encounter, encounter and post-encounter – reflects this transformation and the marketing mix decisions to be made at the different stages of travel. In this updated version of the book, which incorporates further development of contemporary topics such as sustainability, digital marketing and innovative product design, the authors have really established this as the leading text for use in the teaching, learning and assessment of hospitality marketing. The inclusion of wide-ranging international case studies means that my students will really appreciate this book!" - Professor Angela Roper is Chair and Director of the International Centre for Hotel and Resort Management at the University of West London. 

About the Author

David Bowie is a Senior Lecturer in Marketing at the Oxford School of Hospitality Management at Oxford Brookes University, UK. David has taught Hospitality and Tourism Marketing at the undergraduate, master's and doctoral level. His main research interest is branding. David has over 30 years of practical hospitality management experience.

Francis Buttle is an honorary professor of Marketing and Customer Relationship Management, and author of more than 125 peer-reviewed papers and 11 books. Buttle has taught Customer Relationship Management in universities on three different continents, and was appointed to a sponsored chair at Manchester Business School in the UK. He currently lives and operates a customer management consulting company in Sydney, Australia.

Maureen Brookes is a Reader in Marketing and a Teaching Fellow within the Oxford School of Hospitality Management at Oxford Brookes University, UK. She is currently President (elect) for ICHRIE, the largest global professional association of hospitality and tourism educators, researchers and industry members, fromer President of EuroCHRIE, CHME Honorary Fellow and Professional Review Panel member for the Institute of Hospitality. Her research and publications are on franchising and plural organizations, covering diverse topics such as partner selection, entrepreneurship, relational development and knowledge transfer.

Anastasia Mariussen is an account manager and strategist at Google, working with large Norwegian companies. After studying for her PhD at the Oxford School of Hospitality Management, UK, she held a position of Associate Professor at the Oslo School of Management, Norway, and participated in a number of international projects as a consultant or board member. Anastasia’s interests involve digital and multichannel marketing, affiliate networking, mobile marketing, online distribution, employment of ITC and social media in hospitality and tourism businesses, attribution modelling and online marketing performance measurement.

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• Sales Rank: #1035199 in Books
• Published on: 2012-10-01
• Original language: English
• Number of items: 1
• Dimensions: 11.50" h x 2.30" w x 10.70" l, 6.06 pounds
• Binding: Hardcover

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